In The Media

VOGUE AUSTRALIA

Our Director, Nurse Olivia, was proudly featured in Vogue Australia in May 2025 for her role in reshaping regional beauty services. With a background in nursing and a passion for holistic skin health, she co-founded ANO Cosmetics & Skin to bring high-level clinical care to the Shepparton community and beyond. Her approach combines medical knowledge with a warm, personalised touch ensuring every client feels supported and confident in their skin journey.
Recognised as a leader in regional skincare, Nurse Olivia continues to set the standard for safe, professional, and results-driven treatments outside of metropolitan centres. Her Vogue feature celebrated the impact of local nurses like her who are redefining beauty standards across regional Australia.

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SPA + CLINIC MAGAZINE – NEW ON THE SCENE

ANO Cosmetics and Skin Clinic was recently featured in Spa + Clinic Magazine under “New on the Scene.” The article shines a spotlight on our beautiful new Shepparton clinic and the exceptional qualifications of our team, recognising ANO as one of the few clinics in regional Victoria offering this standard of expertise and professional care.

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Why This Regional Clinic Went From Treatment-Led to Values-Led Marketing

ANO Cosmetics & Skin is redefining the way they get clients through the door.

While the aesthetics industry continues to evolve with new technologies, treatments, and digital marketing tactics, one regional clinic is proving that the strongest growth strategy may not come from promotions or campaigns, but from community, education, and human connection. ANO Cosmetics & Skin, a nurse-led clinic in Shepparton, Victoria, has shifted its entire approach to how it communicates, engages, and builds trust with its clientele.

“Our Wellness Day wasn’t about treatments or trends — it was about helping people feel supported, grounded, and genuinely seen,” Feldtmann explains.

“At ANO, we see skin health as part of a much bigger picture. When clients feel safe, connected, and understood, it changes not just their skin but how they engage with their care long term.”

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THE REGIONAL NURSE REDEFINING SKIN CONFIDENCE IN VICTORIA’S GOULBURN VALLEY

In the heart of Victoria’s Goulburn Valley, inside a restored 1870s heritage building with archways, fireplaces and a calm, light-filled atmosphere, sits a clinic quietly reshaping what aesthetic care looks like outside the city.

ANO Cosmetics & Skin is the vision of Registered Nurse Olivia Feldtmann, who has become an unexpected pioneer in the regional beauty landscape — not by following the industry’s path, but by deliberately choosing another one.

“I didn’t want to leave regional Victoria,” Olivia says. “I wanted to build the kind of clinic I wished existed here — one grounded in assessment, safety, clarity and long-term skin support.”

A Founder Who Stayed — and Built What Didn’t Exist Yet

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Laser, Skin, and Subtle Refinement: How a Regional Clinic Is Redefining Aesthetic Expectations

Today’s most requested cosmetic treatments aren’t about changing how we look — they’re about clarity, balance, refinement, and feeling more like ourselves. Clearer skin, softer definition, and natural structure — without exaggeration.

In regional Victoria, ANO Cosmetics & Skin is leading this shift, offering clinical skin care and aesthetic refinement grounded in assessment, restraint, and long-term planning. It’s a nurse-led clinic that’s quietly redefining what skin confidence can look like — not through trends, but through considered care.

Instead of fast transformations, ANO works through layered treatment planning, barrier-focused skincare, restorative laser work, and subtle cosmetic refinement. The result? Treatments that look believable, balanced, and enduring.

Where Skin Health Comes First

At ANO, every client journey starts with a clinical skin assessment — and when needed, a dermatoscopic skin check before considering laser or aesthetic procedures.

It’s a model rarely seen outside major metropolitan clinics — yet it has become ANO’s defining strength.

“We don’t guess. We assess,” says Olivia, Registered Nurse and founder of ANO.

This approach ensures that each plan — whether involving Laser Genesis, Skin Needling, barrier restoration, or refinement treatments — is based on suitability, not trend or availability.

The focus is not on what can be treated, but what should be.

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ANO Cosmetics & Skin — Shepparton Laser Clinic

If you think good skin clinics only exist in capital cities, ANO Cosmetics & Skin is here to politely disagree. A leading skin clinic in Shepparton, regional Victoria, ANO is proof that great skin care doesn’t need a postcode upgrade.

Based in the Goulburn Valley, ANO is quietly raising the bar for regional care with an assessment-first approach grounded in clinical judgment and the kind of restraint that never goes out of style.

At ANO, the treatment menu runs deep. Clients visit for laser skin treatments in Shepparton, including Laser Genesis, PicoGenesis, DMK Enzyme Therapy, Microneedling/Skin needling, and Medi-facials tailored to every life stage (Pregnancy Safe, Teenage, Gentleman’s). The clinic also offers clinically guided skin checks, screening-focused appointments with qualified practitioners, and non-invasive hair restoration protocols… all delivered with long-term skin confidence in mind.

ANO brings advanced skin health, laser technologies, aesthetic services and screening-focused skin care under one roof, guided by a clear philosophy: educate first, plan long term, and say no when it matters. The focus is on supporting refreshed, natural-looking skin that still looks like you.

Location

36 Welsford Street, Shepparton, VIC 3630
Phone: 0411 586 424
Email: info@anocosmeticsandskin.com.au
Website: anocosmeticsandskin.com.au

Social Handles

Instagram: @anocosmeticsandskin
Facebook: @aestheticnurseolivia
Tik Tok: @anocosmeticsandskin

Best Booking Link: bookings/aestheticnurseolivia

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Tucked inside a beautifully restored 1870s heritage home in Victoria’s Goulburn Valley, ANO Cosmetics & Skin feels a little like a deep breath you didn’t realise you needed. With its ornate archways, sun-washed marble, and calm, unhurried atmosphere, it’s not the kind of clinic that overwhelms you the moment you walk in.

For many mums, that’s the first reason it stands out.

ANO Cosmetics & Skin isn’t about hype, quick fixes, or chasing the latest trend. It’s about thoughtful care that fits real life — school drop-offs, work meetings, mental load and all. And that’s exactly why so many mums quietly recommend it to each other.

At its heart is a simple philosophy that resonates deeply with women who’ve spent years putting everyone else first: Healthy skin first. Cosmetic confidence second.

A calm, clinical alternative to “more is more”

When founder Olivia, a Registered Nurse, opened ANO Cosmetics & Skin, she imagined more than a treatment space. She wanted a clinic that felt clear, calm and genuinely attentive — one that mirrored the way real beauty evolves in everyday life: thoughtfully, gradually, and without exaggeration.

Importantly, Olivia understood the mindset of regional clients. Many aren’t looking for “more.” They’re looking for better — better guidance, better education, and better long-term skin planning, delivered in an environment that feels professional but not intimidating. A place where you can ask questions, take a breath, and make decisions that feel aligned with your values and lifestyle.

That’s part of why the clinic has become a destination for clients beyond Shepparton, drawing visitors from Albury, Bendigo, Melbourne’s northern suburbs, and further afield. Not because it promises dramatic change overnight — but because it offers something that can be difficult to find anywhere: clarity, structure, and steady care.

What began as a one-room studio has grown into a team of seven — including dermal clinicians, Registered Nurses, and a dedicated Skin Check Nurse — all working within a care model that prioritises assessment before action.

 

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For media enquiries please email our clinic directly via info@anocosmeticsandskin.com.au