- 0411 586 424
- 36 Welsford St, Shepparton VIC 3630
- 0411 586 424
- 36 Welsford St, Shepparton VIC 3630
Our Director, Nurse Olivia, was proudly featured in Vogue Australia in May 2025 for her role in reshaping regional beauty services. With a background in nursing and a passion for holistic skin health, she co-founded ANO Cosmetics & Skin to bring high-level clinical care to the Shepparton community and beyond. Her approach combines medical knowledge with a warm, personalised touch ensuring every client feels supported and confident in their skin journey.
Recognised as a leader in regional skincare, Nurse Olivia continues to set the standard for safe, professional, and results-driven treatments outside of metropolitan centres. Her Vogue feature celebrated the impact of local nurses like her who are redefining beauty standards across regional Australia.
Our Director, Nurse Olivia, was profiled in BASIC Magazine (USA) in July 2026 — ANO Cosmetics & Skin’s first international feature. The interview traces her path from one treatment room in Shepparton to a clinic now caring for over 6,000 patients, and the thinking behind it: understanding facial anatomy deeply enough to know what could be changed, the clinical judgement to know what should be, and the restraint to leave something beautifully alone.
ANO Cosmetics & Skin’s inaugural Charity Gala was featured in Mocha Beauty (Year 19, Issue 3). The evening raised $20,000 for Marian Community Specialist Family Violence Services, delivered through Vincent Care Victoria — around half contributed personally by ANO and its founders, the remainder raised through community fundraising led by the ANO team.
“This was never about creating a glamorous event for the sake of it,” said Olivia. “It was about using the platform and community ANO has built to give back in a meaningful and tangible way to support women and families within our own region.”
In big cities, “self-care” can feel like an endless menu: new clinics, new trends, new promises. But in regional communities, confidence often looks different — more grounded, more practical, and closely tied to support systems. It’s not just about access to good services; it’s about access to steady guidance, education, and the kind of long-term thinking that makes women feel looked after, not sold to.
That’s the philosophy behind ANO Cosmetics & Skin, founded by Olivia Feldtmann in Shepparton, Victoria. For Olivia, confidence isn’t a transformation story. It’s the quiet relief of feeling comfortable in your own skin — and not feeling like you need to constantly change it.
“Modern confidence is about feeling comfortable in your skin and embracing your natural features, without feeling the need to constantly change them, just refining and supporting what’s already there.”
“Skin without the noise” is a community service
For Olivia, that “something bigger” is the removal of overwhelm. When skin advice is everywhere, it’s easy to feel like you’re meant to be constantly “fixing” something. But more products and more opinions don’t always equal progress.
Instead, the goal is to simplify — focusing on what’s appropriate for the individual, building a structured plan, and understanding the why behind each step. That might look like prioritising barrier support and consistency first, then adding targeted treatments gradually — for example medi facials, LED light therapy, SkinPen microneedling, or laser skin rejuvenation where clinically suitable.
In other words, the service isn’t just what happens in the treatment room. The service is making skin feel…
Hosted by Cutera, Cutera Collective brought together clinic owners, registered nurses, dermal clinicians and other aesthetic industry professionals for a business and education-focused event centred on clinic growth, technology integration and clinical development.
The event was attended by just over 60 guests.
In her presentation, Olivia spoke about the evolution of ANO from a solo nurse-led business into a multi-practitioner clinic, and how strategic planning, team integration and long-term decision-making have supported both sustainable business growth and consistent, natural outcomes.
Known for her considered, skin-first approach and focus on natural-looking results, Olivia has built ANO around the idea that strong outcomes come not only from treatment selection, but from the quality of the clinical team, the patient journey and the systems behind the business.
Speaking from the perspective of a cosmetic nurse and business owner, she explained that ANO’s growth has been shaped not around a single-operator model, but around the strength of a trusted team.
A key focus of the presentation was the integration of Cutera technology into the ANO clinic model, including the investment in excel V+ and later enlighten pico. Olivia outlined how both devices helped fill important treatment gaps, expand clinical capability and support return on investment not only financially, but also through patient retention, patient experience and brand positioning.
“My presentation focused on the business behind the results,”said Olivia Feldtmann, Registered Nurse & Founder, ANO Cosmetics & Skin. “At ANO, growth has never been about adding technology for the sake of it. It has been about making considered decisions around team structure, education…
Despite what some may think, growth is not defined by how many treatments a clinic offers, but by how well those treatments work together. For Olivia Feldtmann, founder of ANO Cosmetics & Skin, building a successful clinic meant rethinking the traditional, single-practitioner model and replacing it with something far more integrated.
Speaking at the Cutera Collective in Melbourne, Feldtmann shared how her business has evolved from a solo nurse-led practice into a collaborative, multi-disciplinary clinic — one where dermal clinicians and nurses work side by side to deliver more complete, long-term results.
Early in her business journey, Feldtmann began to notice a gap. While cosmetic treatments were delivering strong results, they weren’t addressing the full picture of skin health.
“Around one to two years into ANO, when I was operating as a sole cosmetic nurse, I could clearly see a growing…
While the aesthetics industry continues to evolve with new technologies, treatments, and digital marketing tactics, one regional clinic is proving that the strongest growth strategy may not come from promotions or campaigns, but from community, education, and human connection. ANO Cosmetics & Skin, a nurse-led clinic in Shepparton, Victoria, has shifted its entire approach to how it communicates, engages, and builds trust with its clientele.
This shift was on full display at the clinic’s recently held Wellness Day, a calm, reflective community-focused event exploring the relationship between emotional wellbeing, barrier health, stress, and long-term skin integrity. Instead of showcasing treatments or launching new devices, the event focused on breathwork, guided discussions, and educational sessions.
Founder and Registered Nurse Olivia Feldtmann says the event aligns with the clinic’s evolved philosophy.
“Our Wellness Days weren’t about treatments or trends — it was about helping people feel supported, grounded, and genuinely seen,” Feldtmann explains.
“At ANO, we see skin health as part of a much bigger picture. When clients feel safe, connected, and understood, it changes not just their skin but how they engage with their care long term.”
How ANO communicates with its audience has also changed significantly in recent years. Feldtmann says the clinic’s marketing has undergone a major shift.
ANO Cosmetics and Skin Clinic was recently featured in Spa + Clinic Magazine under “New on the Scene.” The article shines a spotlight on our beautiful new Shepparton clinic and the exceptional qualifications of our team, recognising ANO as one of the few clinics in regional Victoria offering this standard of expertise and professional care.
There’s a particular kind of confidence that doesn’t announce itself. It doesn’t need a “before and after.” It doesn’t perform for the room. It’s quieter than that — built in the small rituals, the steady choices, the self-trust that grows when you stop chasing every new thing and start listening to what actually works.
For Registered Nurse Olivia Feldtmann, that’s the entire point.
From Shepparton, Victoria, Olivia has built ANO Cosmetics & Skin around a modern philosophy that feels almost radical in 2026: calm over chaos, consistency over intensity, and skin plans designed for real life — not a trend cycle.
In a world where beauty can feel like noise (the algorithm yelling, the product launches multiplying, the “miracle” claims stacking up), Olivia’s approach is intentionally pared back. Not simplistic — considered. The kind of refinement that reads as taste.
Because modern confidence isn’t about doing the most.
It’s about doing the right things, in the right order, for the right reasons.
If you’ve ever felt like skincare became a second job, you’re not alone.
There’s a point where “being informed” tips into overwhelm — and suddenly your bathroom shelf looks like a chemistry set. Olivia calls that moment out gently, but firmly: if your routine is constantly changing, your skin never gets a chance to settle.
At ANO, the emphasis is on building a framework. A long view. The sort of plan you can live with — and that your skin can respond to.
Not louder. Not harsher. Not more.
Just smarter.
ANO Cosmetics & Skin is redefining the way they get clients through the door.
While the aesthetics industry continues to evolve with new technologies, treatments, and digital marketing tactics, one regional clinic is proving that the strongest growth strategy may not come from promotions or campaigns, but from community, education, and human connection. ANO Cosmetics & Skin, a nurse-led clinic in Shepparton, Victoria, has shifted its entire approach to how it communicates, engages, and builds trust with its clientele.
“Our Wellness Day wasn’t about treatments or trends — it was about helping people feel supported, grounded, and genuinely seen,” Feldtmann explains.
“At ANO, we see skin health as part of a much bigger picture. When clients feel safe, connected, and understood, it changes not just their skin but how they engage with their care long term.”
In the heart of Victoria’s Goulburn Valley, inside a restored 1870s heritage building with archways, fireplaces and a calm, light-filled atmosphere, sits a clinic quietly reshaping what aesthetic care looks like outside the city.
ANO Cosmetics & Skin is the vision of Registered Nurse Olivia Feldtmann, who has become an unexpected pioneer in the regional beauty landscape — not by following the industry’s path, but by deliberately choosing another one.
“I didn’t want to leave regional Victoria,” Olivia says. “I wanted to build the kind of clinic I wished existed here — one grounded in assessment, safety, clarity and long-term skin support.”
Today’s most requested cosmetic treatments aren’t about changing how we look — they’re about clarity, balance, refinement, and feeling more like ourselves. Clearer skin, softer definition, and natural structure — without exaggeration.
In regional Victoria, ANO Cosmetics & Skin is leading this shift, offering clinical skin care and aesthetic refinement grounded in assessment, restraint, and long-term planning. It’s a nurse-led clinic that’s quietly redefining what skin confidence can look like — not through trends, but through considered care.
Instead of fast transformations, ANO works through layered treatment planning, barrier-focused skincare, restorative laser work, and subtle cosmetic refinement. The result? Treatments that look believable, balanced, and enduring.
At ANO, every client journey starts with a clinical skin assessment — and when needed, a dermatoscopic skin check before considering laser or aesthetic procedures.
It’s a model rarely seen outside major metropolitan clinics — yet it has become ANO’s defining strength.
“We don’t guess. We assess,” says Olivia, Registered Nurse and founder of ANO.
This approach ensures that each plan — whether involving Laser Genesis, Skin Needling, barrier restoration, or refinement treatments — is based on suitability, not trend or availability.
The focus is not on what can be treated, but what should be.
Tucked inside a beautifully restored 1870s heritage home in Victoria’s Goulburn Valley, ANO Cosmetics & Skin feels a little like a deep breath you didn’t realise you needed. With its ornate archways, sun-washed marble, and calm, unhurried atmosphere, it’s not the kind of clinic that overwhelms you the moment you walk in.
For many mums, that’s the first reason it stands out.
ANO Cosmetics & Skin isn’t about hype, quick fixes, or chasing the latest trend. It’s about thoughtful care that fits real life — school drop-offs, work meetings, mental load and all. And that’s exactly why so many mums quietly recommend it to each other.
At its heart is a simple philosophy that resonates deeply with women who’ve spent years putting everyone else first: Healthy skin first. Cosmetic confidence second.
When founder Olivia, a Registered Nurse, opened ANO Cosmetics & Skin, she imagined more than a treatment space. She wanted a clinic that felt clear, calm and genuinely attentive — one that mirrored the way real beauty evolves in everyday life: thoughtfully, gradually, and without exaggeration.
Importantly, Olivia understood the mindset of regional clients. Many aren’t looking for “more.” They’re looking for better — better guidance, better education, and better long-term skin planning, delivered in an environment that feels professional but not intimidating. A place where you can ask questions, take a breath, and make decisions that feel aligned with your values and lifestyle.
That’s part of why the clinic has become a destination for clients beyond Shepparton, drawing visitors from Albury, Bendigo, Melbourne’s northern suburbs, and further afield. Not because it promises dramatic change overnight — but because it offers something that can be difficult to find anywhere: clarity, structure, and steady care.
What began as a one-room studio has grown into a team of seven — including dermal clinicians, Registered Nurses, and a dedicated Skin Check Nurse — all working within a care model that prioritises assessment before action.
If you think good skin clinics only exist in capital cities, ANO Cosmetics & Skin is here to politely disagree. A leading skin clinic in Shepparton, regional Victoria, ANO is proof that great skin care doesn’t need a postcode upgrade.
Based in the Goulburn Valley, ANO is quietly raising the bar for regional care with an assessment-first approach grounded in clinical judgment and the kind of restraint that never goes out of style.
At ANO, the treatment menu runs deep. Clients visit for laser skin treatments in Shepparton, including Laser Genesis, PicoGenesis, DMK Enzyme Therapy, Microneedling/Skin needling, and Medi-facials tailored to every life stage (Pregnancy Safe, Teenage, Gentleman’s). The clinic also offers clinically guided skin checks, screening-focused appointments with qualified practitioners, and non-invasive hair restoration protocols… all delivered with long-term skin confidence in mind.
ANO brings advanced skin health, laser technologies, aesthetic services and screening-focused skin care under one roof, guided by a clear philosophy: educate first, plan long term, and say no when it matters. The focus is on supporting refreshed, natural-looking skin that still looks like you.
36 Welsford Street, Shepparton, VIC 3630
Phone: 0411 586 424
Email: info@anocosmeticsandskin.com.au
Website: anocosmeticsandskin.com.au
Instagram: @anocosmeticsandskin
Facebook: @aestheticnurseolivia
Tik Tok: @anocosmeticsandskin
Best Booking Link: bookings/aestheticnurseolivia
In a restored heritage home in Victoria’s Goulburn Valley, Registered Nurse Olivia and her team are proving that clinical rigour, values-led marketing and long-term skin planning can outperform trend-led models — and that “metro-level” aesthetics is no longer a metro-only story.
In Shepparton, Victoria, a quiet shift is underway. While much of Australia’s aesthetics conversation is still dominated by metropolitan clinics and fast-moving trends, ANO Cosmetics & Skin is building a different kind of practice: one where safety systems and long-term skin health are not add-ons, but the operating model.
Founded by Registered Nurse Olivia, ANO has grown from a one-room concept into a seven-person clinical team, now housed in a beautifully restored 1870s property. The setting is more than aesthetic — it reflects the clinic’s tone: calm, measured and intentionally personalised. In an industry that can skew toward urgency and “quick-fix” culture, ANO’s pace is deliberate.
“We’re not here to chase hype,” Olivia says. “Our job is to look at the whole client — skin function, barrier health, lifestyle, environment and risk — and then map a plan that makes sense over time. The goal is always refinement that still looks like you.”
What ANO has tapped into is a regional client mindset that is often underestimated: informed, discerning and relationship-driven. Clients are not necessarily looking for more procedures — they are looking for consistency, clinician continuity, and a plan they can trust.
Read the full article Page 28-29
For media enquiries please email our clinic directly via info@anocosmeticsandskin.com.au
